Geranium Heaven by Grace & Thorn at The Town Hall Hotel in London #TheGreatGeranium >

Adorned with Geraniums, the Bull Ring Gate at the RHS - Royal Horticultural Society Chelsea Flower Show! There's an interview with Nik Southern from Grace & Thorn on Flowerona all about its creation >

Wonderful floral RHS letters designed and created by Lucy, The Flower Hunter, at this year's RHS - Royal Horticultural Society Chelsea Flower Show >

Flowers From The Farm - What a truly wonderful achievement! A gold medal at their debut appearance at the RHS - Royal Horticultural Society Chelsea Flower Show. #britishflowers >

This year's RHS - Royal Horticultural Society Chelsea Flower Show coverage on Flowerona starts with lots of images of Kitten from Kitten Grayson Flowers stunning installation at the London Gate entrance to the show ground. #RHSChelsea >

With Chelsea Week coming up, here's a low-down on florists involved in the RHS - Royal Horticultural Society Flower Show, Chelsea in Bloom and Chelsea Fringe >

Wondering how Flowerona started? Then you may like to listen to a new podcast, where I was interviewed by Kelly from Team Flower >

Back to the Land with Kate Humble - Series 2: Episode 1

So wonderful to see British flower grower, The Garden Gate Flower Company featured in the TV programme, Back to the Land on BBC2. Tune in from 26.50 mins >

Have you heard about new The British Flower Bus, which plans to raise the profile and awareness of seasonal British flowers and British growers?

Look out for it around Chelsea Week and future RHS Shows. #BritishFlowerBus #ThinkFlowersThinkFlorist.

An insight into Astrantia - all its different varieties and examples of stunning arrangements featuring it >

NEW Flowerona Blog Post : Karen Tran Floral Masterclass in London, with images by Roberta Facchini Photography >

New Covent Garden Market has launched a competition today for British Flowers Week 2018! If you’d like to be one of the six florists to take part in this exciting collaboration, head over to Flowerona for details >

(Image : Floral Installation by Jennifer Pinder Floral Styling | Photography by Julian Winslow Photography)

Many congratulations to florist Philippa Craddock, who'll be creating the wedding flowers for Prince Harry and Meghan Markle's wedding on May 19th! >

Wondering which flowers, foliage, plants and sundries are available at New Covent Garden Market this month? Check out my latest report >

Introducing you to a brand new magazine, The Flower Patch, on the Flowerona blog today! >

Flower Hotels around the World

Wonderful timelapse video featuring a new project called 'Flower Hotels around the World'. Watch as florist Flowers by Passion create a stunning installation using Meijer Roses and orchids from Walter Grootscholten, orchid nursery at The Gainsborough Bath Spa – a luxury hotel in Bath.

On the floral radar this month is waxflower (Chamelaucium uncinatum), the focus of my latest report for New Covent Garden Market >

NEW Flowerona Blog Post: On Trend | Helichrysum, Strawflower, Everlasting Flower >

Dark, moody florals seem to be v-e-r-y popular at the moment, if the response to my recent hellebore photo on Instagram is anything to go by! Thank you so much for all the likes and comments >

NEW Flowerona Blog Post | An interview with florist Brigitte Girling of Moss & Stone Floral Design >

Wondering what's available at New Covent Garden Market this month? Then have a read of my latest report. >

A very warm welcome to new Flowerona blog advertiser, Emily & Me Floristry School | Emily&Me School >

If you're a tulip fan, you'll love my latest report for New Covent Garden Market! >

NEW Flowerona Blog Post | Floral & Interior Trends 2018 from The Flower Council of Holland >

Making Waves

Just how stunning is Green and Gorgeous's new branding by Caz at Making Waves?! And here's Rachel from G&G's story behind the change >

Tory Burch

An explosion of pink carnations, created by Miranda Brooks Gardens, for Tory Burch at New York Fashion Week. More images here >

New Covent Garden Market announces this year’s British Flowers Week dates >

A very warm welcome to new Flowerona blog advertiser, The Leafy Couture Flowers Flower School, based near Leeds! (Image: Laura Calderwood Photography) >

Dive into my February report for the New Covent Garden Market website for details of flowers, foliage, plants and sundries which you can find at the Flower Market this month! >

Escape to South Africa on a Botanical Journey with Sylvia Lukach from Cape Lily and Susan McLeary from Passionflower this March. Details here >

Florists...wondering which flowers, foliage, plants and sundries you can expect to find at New Covent Garden Market in January? Then check out my latest report >

Florists...wondering what the hottest trends are flowers, foliage, plants and sundries wise for 2018? Then take a read of my latest report for New Covent Garden Market >

MASTERFLORIST : THE PROFESSIONALS - a competitive floristry television programme. Would you watch it? I’ve put a poll below and I’d LOVE your thoughts!

For many years, I’ve looked into how I could help bring floristry to mainstream television, including studying TV presenting and attending networking events. I was told that it wasn’t the right time. But perhaps now is the perfect time?! Let’s set the wheels in motion and see where we get. Nothing ventured, nothing gained.

Thank you so much to the very lovely florist Mary Jane Vaughan for nudging me to start the balling rolling after our conversation at New Covent Garden Market this morning.

By the way, if anyone knows anyone at a TV production company who would be interested in the idea, please do feel free to point them in my direction. Thank you!

So, would you watch MasterFlorist: The Professionals? Simply answer below...

5 reasons why Instagram is the florist's favourite social media platform >

New Flowerona Blog Post : Rose, Thorn Bud | Reflecting on 2017 and Looking Forward to 2018 >

Time on the Flowerona blog for Part 2 of my visit to Zita Elze Flowers beautiful florist shop in Kew, London >

Incredibly beautiful Christmas wreath by Annabel Beeforth. To see more photos, simply pop over to Annabel's new blog, A Life Loved >

Workshop provided by The Shepherds Purse
Images by Georgina Harrison Photography

Houseplants: why every home is better off with these multi-tasking pollution-busters.

Great article via The Telegraph featuring Grace & Thorn, Ian Drummond & Kara O’Reilly, and Caro Langton & Rose Ray. (Image : Erika Raxworthy) >

Would you like a peek inside Zita Elze Flowers beautiful shop in Kew, London? Then, head over to Flowerona for lots of photos >

My Floral Christmas Trends 2017 Report for New Covent Garden Market featuring beautiful festive designs from over 30 UK florists >

Many congratulations to Claire at Fig & Fern for winning the Instagram #UnderThePoinsettiaSpell competition with this beautiful arrangement. >

It's Flowerona's 7th Birthday today! And to mark the occasion, I share advice I’d have loved to have had at the very start of my flower journey >

Have you seen the latest issue of Florist Business magazine? If you'd like to read my latest article about why Instagram is the florist's favourite social media platform, here's a link to the digital version. The feature appears on P20-21. >

15 Flower Market traders o follow on Instagram, for the inside scoop on what's available at New Covent Garden Market >

New Flowerona Blog Post : Houseplant of the Month - Amaryllis >

#UnderthePoinsettiaSpell - New Instagram Photo Competition!

Post your images of your creations featuring cut Poinsettias on Instagram with the #UnderThePoinsettiaSpell hashtag and you could be in with a chance of winning a set of Miller Harris candles! >

The @UnderTheFloralSpell Instagram account hits 50K followers! Thank you so much to everyone who follows the account and adds the #underthefloralspell hashtag to their beautiful floral images. > (Image :

Finding Beauty in Weeds with via Design*Sponge. Image by India Hobson. >

Thrilled to announce that the Flowerona for Florists Facebook Group has reached 4,000 members! >

NEW Flowerona Blog Post : 4 Self Care Tips for Florists in the Run-Up to Christmas >

Flowers by Tiffany